Write for Us

We are always looking for interesting articles that fit our brand culture. This could be an opportunity for you to tell your story to our community.

We are open to any articles or essays that fit our brand culture. But if you’re out of ideas, we have two categories to get you started: People telling the story of their brand/hobby from their perspective and people telling about an adventure of theirs, paired with lots of photos.

You don’t have to own one of our products or be in any way associated with us, only be a co-promoter of the culture we love here at Red Hat Factory.

Our brand culture key points

Love for handcraft and enjoying the moment of creation.
Love for nature, the stillness and awe which it inspires.
Passion for longevity (patching up clothes instead of throwing them away for example).
Heritage. We love old wisdom and old objects passed from one generation to another.
Promoting the truth that good craftsmanship takes time.
Opposing the stress of post-industrial society.

As long as you are in sync with these key points, we are very openminded as to the content. (But we do have suggested guidelines to get you started below).

Example articles

Someone championing their passion: Fjelltopp — Our Journey from Stockholm to the Swedish Mountains
Someone telling of and adventure: Island Hopping in Greece — Bringing the Vanlife to Kefalonia

How to write

We currently have three categories open for submissions:

People:Passion, where you, your passion/craft/hobby, and your journey are in focus.
Adventure Stories, for the photographer who wants to tell a story of one specific trip they had, paired with photos.
Red Hat Culture, where mostly anything else matching our brand culture can fit.

For People:Passion we often suggest the following outline. Though it is only to be considered a loose guideline, many find it helpful.

Genesis: Who are you, and how did your passion/craft/hobby first start? Genesis stories are always exciting.
Turning Point: How did the passion/craft/hobby turn into action? (Started a company? Started an Instagram account? Joined a club?)
Now: What values currently drive you in your day to day work with your passion/craft/hobby?
Future: What is next. Upcoming project? New product?

How long should the article be?

1500 to 3000 words is a good guideline, but most anything goes. The main thing is that you feel you have told your entire story the way you want it told.

What language do I write in?

English or Swedish are both good, but if you write in Swedish you have to be good at basic grammar, because we aren’t.

We will edit and polish up your English articles together with you before launch.

Swedish articles are translated into English by us, and both are published.

What do you get from this

We currently don’t pay for articles.
Your article is published to our growing community of relatively like-minded people. Also the article looks pretty great.
We do the required editing work, whether that is little or much.
If you write in Swedish we do a complete translation to English, and publish both.
We publish it in your name with your picture, and a backlink to your Instagram account or website.

What do we get from all of this

We get interesting content on our site, giving us more traffic.
We get to hear your story and connect with you.
We get to co-promote the values we stand for with you.